Data-Driven Attribution I How It (Works) – Digitalmunition

Technology Data-Driven Attribution I How It (Works)

Published on August 28th, 2020 📆 | 2489 Views ⚑


Data-Driven Attribution I How It (Works)

I’m often asked what is data-driven attribution and how does it work?

In this tutorial, I’ll show you exactly what a data-driven attribution model is, why you need to be using it and how your marketing will be more profitable when you use it.

There are now an average of 37 searches done online for a travel purchase.

And 139 searches for a car purchase.

And 74% of consumers will use different devices

With all those searches how do you really know what marketing channel is working and how much credit each should have?

It can help you run a much more profitable data-driven attribution Google ads campaign. And in this video, I’ll show you how.


#googleads #adwords #analytics #conversion

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