You might have considered adding different tools like social media, wiki pages and mobile apps to your marketing arsenal to make your business marketing better. However, this approach including social networks, mobile apps and to help create a Wikipedia page all require understanding of one key element known as Search Engine Marketing. Which is not to be confused with SEO. SEM can help you provide direct advertisement on SERP (search engine page results). It helps in creating online recognition and you get featured on SERP right away. Considering how most internet activities begin with a search, SEM is crucial for marketing. What do you think?