Published on August 17th, 2020 📆 | 2990 Views ⚑0
How to Use Technology and Social Media for Business Growth
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What business doesn’t use technology? Yes, that is the unmistakable sound of crickets. But here’s another, more pertinent question: which businesses maximize their use of technology to generate revenue? The world is abuzz with technological chatter, with the noisy flux of shifting processes, incoming apps, innovative start-ups and increasingly simplistic digital tools which help us streamline our businesses and make a bigger splash for less cash.
As a business leader, you’re constantly learning. Searching for new growth strategies, emerging trends in your industry, and new products and services is a consistent part of your routine. Technology is about innovation and innovation in business is all about doing things differently so as to supply better products and solutions, and an improved service to customers.
If you are a business owner or leader means you’re constantly learning.
Researching new marketing strategies, emerging trends in your industry, and exciting new products is certain to be a continuing a part of your weekly grind. But are you furthermore may maintaining with similar changes in technology? If not, you’ll be missing out on tools which will make your life easier and your business stronger. Technology isn’t just essential for day-to-day business processes, but it also can help companies to realize growth and success when utilised effectively. Successful businesses don’t view technology simply as how to automate processes, but instead use it to open up new ways of doing business. But are you furthermore may maintaining with similar changes in technology? technology is helping firms of all sizes fulfil their business potential. While the pace at which technology is evolving is faster than ever before, these advancements present a range of growth opportunities for business leaders.
Technologies help you reach more potential customers, around the clock.
Various types of content marketing increase the visibility of your business far beyond your local community—often on a reasonable budget. Technology can help business owners leverage capital in smarter, more effective ways. In some cases, using technology provides greater efficiency and versatility, making it a natural progression for processes you may already have in place in your business. In others, you may need to make some adjustments to reap the benefits of tech-friendly alternatives. Use digital technologies for more effective marketing.
Businesses are now operating in an era where having a strong digital presence is essential, not only for success, but often simply for survival too. The lack of a strong digital presence is thought to be a contributing factor in the failure of many SMEs, half of which are failing in their first five years of existence. With limited marketing budgets, SMEs got to be wise about how they utilize digital technologies for max impact.
They key is to develop a clearly defined digital marketing strategy, including your aims, your tactics and how you’re going to measure performance. Many companies are digitally active, but not following a defined strategy. This can lead to resources being wasted and opportunities being missed.
Here are ways technology can help your business grow
1. Use a high-quality VoIP system
The benefits of using Voice over Internet Protocol (VoIP) should be obvious, but if you’re still tempted to use the conventional or analog system in your office, know that you could be missing out massively. Using the internet to make calls far cheaper and means you can log in anywhere in the world, conduct videoconferences, discuss important deals, and otherwise stay on top of things as if you were in the office. Mobility, functionality and adaptability are the three key benefits of putting in VoIP, which has undoubtedly enhanced communication within the business world and led to increased productivity across the board.
2. Don’t be afraid of video
A lot of business owners are afraid to put themselves out there: to add a face and voice to the text-based voice which narrates their online story. But embracing video, whether within the sort of live videos and ‘stories’ on social media or product-, category- or topic-led videos on your website, are often a winning strategy. Not only will it help to build brand transparency, making browsers feel like they’re getting to know you, but it will help to stimulate engagement.
3. Connect with people.
One of the best features of technology is the ability to communicate and connect with other people right at the fingertips. More people in the United States are leaning towards the use of technology for connectivity. It has become an essential and worthwhile part of not only an individual’s life but also his business. Technology is a great tool to get in touch with customers and employees. Nowadays, even remote working is a theme. When it involves modern technology, sending targeted emails and newsletters to the designated customers can lead one to grow his or her business over time.
4. Technology as a mean of security.
Apart from the many benefits of using technology for business owners, the best one is how it impacts the security of the business. Technology can be used to prevent any hacking done by hackers over the original work of authorship. In this way, issues like copyright infringement and other copyright laws get easily bypassed. Usage of the proper amount of technology or rather information technology can prevent any breach of security. With active firewalls and encrypted passwords, avoidance of this particular problem, in the long run, is possible.
5. Save on IT spending
Cloud-based technologies help businesses grow with technology by providing state of the art tools without the high cost usually related to huge enterprise software programs. Web based technologies allow multiple users to collaborate during a single document or provide unlimited data storage. Cloud technologies eliminate the necessity for IT departments and therefore the solution providers perform backups, tuning and upgrades as a part of their offering. Small business owners can access their data from any location at any time. These tools are often free or pay as you go eliminating the need for long term contracts.
Social Platforms for Business Growth
Social platforms helps you connect with your customers. What are the advantages of using social media for business? Consider that there are now quite 3 billion using social networks across the world and these people are using social to interact with brands. Social networks offer you the chance to interact directly with customers and fans, and likewise give them the prospect to interact directly together with your brand.
Unlike traditional media, which offers only one-way communication, social media may be a street . If you would like customers and followers to be engaged, you’ve got to be engaged yourself. Stay active and answer comments and questions on your own social media posts during a way that’s appropriate to your brand. Here are reasons why investing in social media may be a wise business move.
1. Build Awareness
If people don’t realize your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a good audience by employing a great deal of your time and energy . And it’s liberal to create a business profile on all the main social networks, so you’ve got nothing to lose. Define what you would like to urge out of social media to develop a social media strategy. does one want new customers to get your services? does one hope to bring more local shoppers into your stores? By keeping your strategy specific, you’ll determine which social media channels are the simplest fit your business.
2. Improve Search Engine Ranking
There’s a lot of debate around this subject , but rock bottom line is that, this social media can (and will) improve your program ranking. How? The domain authority increases when the social media share rate increases. This results in an improved program ranking of your pages. But it’s quite just that. Many consumers visit your social media profiles before heading to your website to urge a far better understanding of your brand before they create a sale .
3. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may stray within the shuffle. cash in of the low-cost advertising features offered by the social networks to market your content and special offers. Some social media advertising is cheaper than traditional advertising, so you don’t need to spend tons of cash to increase your audience, and grow your business.
4. Tell Your Brand’s Story
Using social media may be a good way to share your brand’s mission and share stories. Effective stories can have an excellent impact on your brand’s image. they will be simple or extensive counting on what you think that are going to be best .
5. Boost sales
No matter what you sell, social media can assist you sell it. Your social accounts are a critical a part of your sales funnel—the process through which a replacement contact becomes a customer. As the number of individuals using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is true to align your social marketing and sales goals.